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Blog Articles

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Dapper, what?

Posted on 31 October, 2017 at 17:55 Comments comments (9202)

So, I had a few sales conversations this past weekend that were extremely satisfying in that I had time to talk about how Dapper specifically helps it’s customers. Most often I am trying to get past the initial idea of what my business does.


Dapper Designs: Graphic Design and Print Procurement.



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Are you using your two dimensional salesman?

Posted on 25 October, 2017 at 0:55 Comments comments (4307)

So, I’ve developed a habit since becoming a graphic designer….I treat signage in stores as if it were an episode of Dancing with the Stars. The wall and floor graphics, the shelf talkers, and the counter cards are all there to perform and their ability to perform to a certain standard gives them a rated value that I quantify in my mind. I tre...

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Chew away at your day

Posted on 18 October, 2017 at 18:00 Comments comments (4683)

My first year of being self-employed has, of course, required a change in how I view money and relationships but the steepest learning curve has actually been how I view my time management. I don’t mean managing how productive I am or capitalizing on “billable hours”. If only it were that simple and that IS the problem; it was never tha...

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I learned: Thanks Mr. Joey

Posted on 10 October, 2017 at 17:20 Comments comments (14288)

I was twelve years old when a local businessman, Joey Hays, came to my school classroom to speak. He was there to discuss what he looked for in employees and how someone should present themselves to him if they planned to actually succeed in him hiring them. I took his advice to heart that day and it has been a recurring reference for me ever sinc...

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Print Price: Know what you're getting?

Posted on 3 October, 2017 at 16:15 Comments comments (14634)

Most everyone over the age of eighteen has at least once been told, “You get what you pay for”. It’s a true statement but the reality is most of us could care less about items lasting longer or even visually being more appealing. The price often wins. That is not to say that quality never drives an industry but for the vast majority of...

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Your brand: Evolving or dying?

Posted on 27 September, 2017 at 0:10 Comments comments (9798)

Bob Dylan wrote the words, "He not busy being born is busy dying.” These words were supposed to be a reflection on our human mortality as a motivation to our lives but it can be applied to much more than just that. The idea that you can keep doing the EXACT same thing, in business, forever and receive the EXACT same result would be nice but unfortun...

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Enough with just enough'

Posted on 18 September, 2017 at 17:55 Comments comments (55665)

We have all heard the phrase “just enough” in the workplace. To have no incentive, no goal, and nothing extra is simply a waste of the job. By doing “just enough” you admit you are only able to do what is absolutely necessary and not a speck more. It can be an indication that you have hit a plateau and it could show your c...

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Red flag: Falling quotes and bled profits

Posted on 13 September, 2017 at 0:20 Comments comments (12126)

Businesses that produces printed goods is just like any other manufacturing business. It has consumables, it has labor, and other costs that they add up to determine what their prices should be. Unfortunately I see a lot of printers that don’t price out their goods at a fair price upfront. When a bid/quote goes out I’ve watched as pri...

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Perception is fickle: Consumers assume from what they see.

Posted on 6 September, 2017 at 15:05 Comments comments (11159)

“Perceived Value” is a phrase that I end up repeating to my customers over and over again when we are discussing a print order. It’s simply the truth that what a consumer sees translates to what they assume about a business. If you walked into a fast food restaurant and the floor was dirty then you are going to make the assumptio...

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Typography sizing: Maximizing communicative impact

Posted on 29 August, 2017 at 16:05 Comments comments (9905)

One of my biggest design pet peeves is “use of space”. I constantly see outdoor signage that fails to use all of the outer dimensions of the piece. As a default this means the people viewing these pieces are left with more questions than answers and that’s a waste of an opportunity. Say you have a banner on your building and nea...

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