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Branding standards: Chosen design affects the perceived value of your business.

Posted on 25 August, 2017 at 16:45


Inherently we add a perception of value to everything as a consumer. Most of the time we aren’t consciously aware of the levels we dictate to ourselves about a brand because we are exposed to marketing and advertising from the time we are born. Yet, if you’re wanting to be successful with sales and market recognition then you will need to be paying attention when it comes to building and then adhering to a standard brand image. It affects how customers, employees, volunteers, vendors and other businesses interact with you because they are mentally putting you in a column of comparison to all the other businesses or non-profits that do what you are doing. In the long run it can also be beneficial to your growth to have your logo, color scheme, font style and other specifics decided ahead of creating any advertising or marketing materials. Once your brand specifics are locked down then there is no more guesswork to how items should be shown visually and more people can be involved in the creation of the branding items needed each day. It can free you up to engage your customers and generate sales more directly and not spend additional time going over each individual part of a design for marketing and advertising. Dapper Design’s main service offering is graphic design with an emphasis on creating a branding standard for our customers even if that standard is more organically created over multiple orders and not all upfront. Basic logo creation starts at $24 and gets the ball rolling with all other design prorated at $0.75 per minute.

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