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Holiday greetings; greeting cards

Posted on 14 December, 2017 at 16:25


The holidays for a printer/print buyer is such an odd time of year. All of a sudden we have loads of orders, for small quantities, accompanied with high expectations from our customers. Our timelines get short at an incredible pace and all the gears have to turn just right to avoid issues with orders due to the higher amount of individual orders...as quantity volume simultaneously decreases. It’s amazing how so much goes into a single, short run, greeting card. Customers want a unique design, an attention catching tagline, and for their card to be printed on a nice stock often with a high end finish. This is the ONLY time of year that printers consistently have this sort of request; in quick succession. And though they raise morning anxiety levels I am absolutely grateful for the tradition of holiday greeting cards and postcards. They are such a personal item that business owners and individuals alike can use to remind people that they are still there, that they still think of their customers, and these are often displayed instead of “circularly filed”. This is a great way of getting in-front of existing, new, and potential clients in a passive but effective way. Instead of coming across as needy, begging, or otherwise annoyingly business you are simply wishing them joy. It doesn’t have to be a silver foiled, gate folded, embossed card with lined envelopes to create the same effect (but you can do that too!). Just a simple holiday themed postcard, showing your name and greeting, can easily stick in the mind of the receiver just as much as all the holiday food is going to stick to their ribs this season.

 

 

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